After doing some research, I am a huge fan of using Later for Social Media Management.
Disclaimer: My favorite platform is Instagram, so this absolutely influenced my preferences. Additionally, I only personally tried Later and Sprout Social, but the contrast was there.
Currently, I handle the social media accounts for one of my clients, and, while we are still fine-tuning a strategy to keep our audience engaged, having Later as a platform has proven to be super helpful for seeing the layout of our Instagram and other social media pages visually.
My Experience Using the Free Version
I absolutely loved the free version of this platform, and even recommended against paying for extra services (sorry, Later team!) for my client.
My experience using the paid version
My client chose to go with the $19 a month "premium" plan, which includes extra analytics, and took away some of the pain points from above. This also includes a "best time to post" feature as well as a linkin.bio account, which helps to manage multiple links.
Overall, I am still unsure if I would pay to use a more premium feature. For very small businesses and individuals, the free version is totally fine. For larger businesses, the price is probably worth any extra features. I would absolutely recommend trying the free version out and seeing if it works for your purposes, and, by all means, support Later if you can!